Princess Diana commands respect both as Wonder Woman and Diana Prince; her epithetical title – The Amazon Princess – illustrates the dichotomy of her character. She is a powerful, strong-willed character who does not back down from a fight or a challenge. Yet, she is a diplomat who strongly "favors the pen", and a lover of peace who would never seek to fight or escalate a conflict. She's simultaneously both the most fierce and most nurturing member of the Justice League; and her political connections as a United Nations Honorary Ambassador and the ambassador of a warrior nation makes her an invaluable addition to the team. With her powerful abilities, centuries of training and experience at handling threats that range from petty crime to threats that are of a magical or supernatural nature, Diana is capable of competing with nearly any hero or villain.
Gloria Steinem also liked the film, stating that she felt it made the "Amazon origin story clear; [Wonder Woman] was stopping war, not perpetuating it." Steinem also noted that she knew "some women were disappointed by all the makeup, but I may be desperate—I was just happy that the Amazons had wild hair!" Her only complaint lay in the choice to eliminate the World War II setting as the Wonder Woman comic book developed in response to existing comics that were "so sadistic and racist that there was a congressional hearing on the subject". Steinem also gave Hillary Clinton the first Wonder Woman Award in October 2017 during the Women's Media Center's "Speaking Truth to Power Awards" (an organization created by Steinem, Jane Fonda, and Robin Morgan). Upon receiving the award, Clinton noted that she had seen Jenkins's Wonder Woman film and that she "loved the outfit". She also said that as her granddaughter was "really keen" on Wonder Woman, Clinton "thought maybe I could borrow something from her for the night. It didn't quite work for me, but I will say that this award means a lot to me because as a little girl, and then as a young woman, and then as a slightly older woman, I always wondered when Wonder Woman would have her time, and now that has happened." Clinton had previously praised Jenkins's film, in a public August 2017 message, stating that "it was just as inspirational as I'd suspected a movie about a strong, powerful woman in a fight to save the world from international disaster would be."
After the release of the 2017 film Wonder Woman, many bloggers noted what they felt made Wonder Woman a feminist icon in the film. Zoe Williams for The Guardian said, "Yes, she is sort of naked a lot of the time, but this isn't objectification so much as a cultural reset: having thighs, actual thighs you can kick things with, not thighs that look like arms, is a feminist act. The whole Diana myth, women safeguarding the world from male violence not with nurture but with better violence, is a feminist act. Casting Robin Wright as Wonder Woman's aunt, re-imagining the battle-axe as a battler with an axe, is a feminist act. A female German chemist trying to destroy humans (in the shape of Dr Poison, a proto-Mengele before Nazism existed) might be the most feminist act of all." Alyssa Rosenberg for The Washington Post said, "... None of these experiences crushed me, of course, but I do wonder what it might have been like if they hadn't happened.The power of Wonder Woman, and one of the things that gives Jenkins's adaptation of the character such a lift, is in the answer to that question. Diana Prince (Gal Gadot) doesn't have any idea what women and men are — or aren't — supposed to do. Even when she does encounter other people's ideas about gender roles, she doesn't automatically accept them, and she never lets anyone stop her. And the movie goes a step further and argues that it's not merely little girls all over the world who stand to gain if they can grow up free of the distorting influence of misogyny: a world like that would be liberating and wonderful for men in lots of ways, too." Emma Gray for HuffPost said, "When it comes to pop culture, we speak often about representation; the simple yet often unfulfilled idea that it matters to see someone like you fill a variety of imagined roles on screen. After awhile, these conversations almost begin to feel obvious. We know that it's good to see women and people of color and disabled people and trans people and queer people in the same numbers and variety of roles that white, cisgender, straight men have long been afforded. But what these discussions often lose is the emotional impact of finally seeing something you may have never even realized you were missing. For many women viewers, "Wonder Woman" filled a hole they didn't know they had." 
The costs for television advertisements for Wonder Woman are higher in comparison to that of previous DCEU film Suicide Squad. Warner Bros. has spent over $3 million on advertisements for Wonder Woman, whereas they spent $2.6 million on advertisements for Suicide Squad. Ticket selling site Fandango reported that Wonder Woman rounded the final leg of its marketing campaign as the most anticipated blockbuster of summer 2017, according to a poll conducted by 10,000 voters, the biggest survey in company history. Separately, Fandango also found that 92% of people surveyed said that they are looking forward to seeing a film that features a standalone woman superhero, and 87% wished Hollywood would make more women-led superhero films. In May 2017, NASCAR driver Danica Patrick drove her No. 10 car with a Wonder Woman paint scheme at the Go Bowling 400 in Kansas and at the Monster Energy Open in Charlotte.
The New 52 universe does not have a "Diana Prince" identity as stated in an interview by series writer Brian Azzarello. However, when she and Superman began dating, for her civilian identity she used the Diana Prince alias whenever she was around Clark Kent; such as when she introduced herself to Lois Lane at Lois's housewarming party under that name.